Guiding the User
with Simple Options
The Hamax Outback is a multi-sport bike trailer + stroller that can be sold in an array of options from size, color, and added accessories. I worked with the content team to reconsider the way in which the product is depicted to simplify the experience and make the concept easier to understand. I then designed the ecommerce page to reflect our new vision.
GOAL
Design a streamlined ecommerce product page for a matrixed, multi-functional product to simplify the purchase experience.
Looking at the Competition
![](https://uploads-ssl.webflow.com/624c2e2eeda38038d807bbff/626efc8ffbae09bdb26a1709_Hamax-outback-research.png)
The Wireframes
![](https://uploads-ssl.webflow.com/624c2e2eeda38038d807bbff/6270b345b4912abe77a13578_Hamas-wireframes.png)