Web Design

Ecommerce Designed Easier

Woman skiing with baby trailer in snowy landscape.
Project
Product Page Redesign
Year
2021
Role
Web Designer
Company
Hamax

Guiding the User
with Simple Options

The Hamax Outback is a multi-sport bike trailer + stroller that can be sold in an array of options from size, color, and added accessories. I worked with the content team to reconsider the way in which the product is depicted to simplify the experience and make the concept easier to understand. I then designed the ecommerce page to reflect our new vision.

GOAL

Design a streamlined ecommerce product page for a matrixed, multi-functional product to simplify the purchase experience.

Looking at the Competition

The Wireframes

The Design

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