Refreshing a
Brand for Growth
Teeter is scaling its product line, offering cardio and strength training equipment alongside its 40‑year legacy in fitness recovery products, and the brand needed a refresh to appeal to new markets. I collaborated with the marketing team to redefine Teeter by building out a brand pyramid. I then designed the visual identity based on the new brand goals.
GOAL
Design a visual identity that stays true to Teeter’s history while appealing to a broader fitness market and allowing for more flexibility.
The brand refresh is currently being implemented across all touchpoints, and the design system is growing and evolving with ongoing projects.
