Visual Brand Identity

A New Look for a New Strategy

Brand Refresh
Visual Designer
Teeter Fitness

Refreshing a
Brand for Growth

Teeter is scaling its product line, offering cardio and strength training equipment alongside its 40‑year legacy in fitness recovery products, and the brand needed a refresh to appeal to new markets. I collaborated with the marketing team to redefine Teeter by building out a brand pyramid. I then designed the visual identity based on the new brand goals.


Design a visual identity that stays true to Teeter’s history while appealing to a broader fitness market and allowing for more flexibility.

The brand refresh is currently being implemented across all touchpoints, and the design system is growing and evolving with ongoing projects.

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